Customers
"We get a lot of product signups to Mintlify, and one thing that’s worked well is enriching those emails, finding the VP of eng at that company, and emailing them saying “a few folks from your team have been checking us out."
Han Wang
Co-Founder, Mintlify
The Playbook
"We get a lot of product signups to Mintlify, and one thing that’s worked well is enriching those emails, finding the VP of eng at that company, and emailing them saying “a few folks from your team have been checking us out."
Han Wang
Co-Founder, Mintlify
Send an email immediately to website visitors if they are in my ICP with a one-liner of “How can we get you guys on Cardinal :)”
Casey Spencer
Co-Founder, Voxel Energy
If someone recently got promoted, reach out across email and social and send them a cake as congratulations!
Casey Spencer
Co-Founder, Voxel Energy
If anyone has opened my email over 3 times and is in my target account list, push them to my ads audience and retarget them for the next quarter.
Casey Spencer
Co-Founder, Voxel Energy
XYZ noticed high-intent visitors browsing their pricing page. They built a flow that enriches the visitor in real time and lets a rep trigger an email / LI message the moment the right person lands, turning cold traffic into same-session conversations. Booked 30 meetings from about an hour of setup work.
Casey Spencer
Co-Founder, Voxel Energy
When a champion in an existing customer changes job(LinkedIn signal), don't just re-pitch them at the new company. Send something short, congratulating the move, and mention you noticed.
Casey Spencer
Co-Founder, Voxel Energy
Cross-reference a conference's public attendee or speaker list against your target account list before the event. Reach out beforehand offering to grab coffee there, tailored around the session they're speaking at or attending.
Casey Spencer
Co-Founder, Voxel Energy
We send out weekly top revenue agents of the week.
