About us

Sales teams run on ten tools and a lot of copy and paste. We think the work around selling should run itself, so your team can spend the day with buyers.

Slack#cardinalLive
CardinalOvernight: 412 accounts read, 31 plays run, 9 meetings booked.Across every team on Cardinal
How it started

Cardinal started with an afternoon spent watching a great seller work. She had eleven tabs open, three spreadsheets and a CRM she updated on Fridays. Most of her day went to finding out what had changed; very little went to the calls that changed anything.

We built Cardinal to do that first part for her: read every account, notice what matters, and put the next step in front of the right person. Placeholder story until Devi’s copy lands.

From the Rolodex to Cardinal

1956

The Rolodex

Every relationship on a card, in one seller’s head.

1999

The CRM

Every relationship in a database nobody wants to update.

Now

Cardinal

Every relationship read, understood and moved forward.

Intelligence, in three parts

It sees

Every signal across your accounts: visits, hires, funding, replies and the notes in your CRM.

It understands

Which of those matter, for which account, and who should hear about it.

It acts

Runs the play, writes the note, books the meeting and keeps the record right.

See it run

The quickest way to see it is a demo. Bring your list and watch Cardinal find the next move on each account.

Slack#dealsLive
CardinalKaizen hired a new VP Sales this morning.Signal · 8:12 AM

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