Funding, hires, pricing-page visits and product usage. Cardinal reads them as they happen and tells you who to reach and why.

Write the rule in plain English. When it fires, Cardinal runs the play, attaches the research and tells the owner.
- Any signal: visits, hires, funding, usage
- AND, OR and NOT in one sentence
- Plays built on this signal, ready to run
What they looked at
Which pages, how often and for how long, matched to the person where we can.
What just changed
Rounds, board changes and the news, read as they land.
Where they’re growing
Open roles say where the money is going next.
Five things worth knowing
With the source on every line and the person to talk to.
No firehose. Each alert says who to talk to, why now and the play to run, on Slack, email or your phone.
Signals from everywhere
Your site, your product, the news, job boards and filings in one feed.
Sources on every claim
Every line of research links back to where it came from.
Straight to the owner
Alerts route to the account owner in Slack with the play attached.
Four teams on what changed once Cardinal joined.
Every figure is from a customer, in their own words, with where they said it.
“From Cardinal we’ve had 10 customers convert.”
“It feels like when I log in every single day, it was built for me and my team.”
“We set the guardrails, we set the runbooks and then it does the job.”
Site visits, product usage, funding, hiring, leadership changes, tech stack changes and mentions in the news, plus anything in your CRM.
Signals arrive within minutes. Research is refreshed every time an account becomes active.
Yes. Send events from your product or warehouse and use them in any rule.

We’ll show you this week’s signals at your own accounts, and the plays they would start.


