Follow-up play
Deal quiet for two weeks? Restart it with something new.
Written byGeorge EzennaCloudTrucksUses
- StartsAn open deal has no reply, meeting or activity for 14 days.
- Step 1Spot the silence
Cardinal flags the deal and tells the owner what happened last.
- Step 2Find a reason to write
It looks for something new at the account: a hire, a launch, a quarter closing.
- Step 3Draft the nudge
A short email built on that news, never “just checking in.”
ToLeo Park, VP Sales at PennantSubjectcongrats on austin!Hey Leo!
Congrats on opening the Austin office! Last time we chatted, ramping new reps was the blocker, and a whole new office probably makes that more urgent :)
Still a priority for Q1, or should I check back later?
-Devi
- Step 4Go wider
No reply in a week, and Cardinal drafts a note to a second contact on the deal.
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